Journal

SO LACI LIKE

SO LACI LIKE is a rad graphic designer in LA. We wanted to do a shoot for her that conveyed her brand so she created a mood board for me on Pinterest—yo, if you don't make Pinterest mood boards for every creative endeavor then I don't understand how you function. After looking at her board, the first location that came to mind for me was Pershing Square in downtown LA. If you've never been, it's where that ice skating rink (still open until January 18th, GO!!!!) is and the first time I saw it was from LA's most darling rooftop top hang, Perch. The bright colored walls, super LA-ish plant life, and a photobombing skateboarder made it the perfect spot for Laci.